WORK EXPERIENCE
AUG 2021 - PRESENT
GRAPHIC DESIGNER, TEACHER, CREATIVE COACH & MENTOR
Praxis Civil Association
• Design graphic pieces, illustrations, and editorial materials for the association and various entrepreneurs, ensuring strategic and effective visual communication.
• Conduct practical workshops on Branding, Commercial Communication Strategies, and Digital Literacy, training a wide community of entrepreneurs in content creation and brand strengthening.
• Develop educational resources such as video tutorials and graphic guides to empower participants in applying key concepts.
• Support entrepreneurs in conceptualizing their visual identity and brand narrative, generating innovative ideas that differentiate them in the market.
• Provide personalized mentorship in Branding, Digital Marketing, Social Media, and Web/App tools, helping enhance their presence and growth.
Jun 2013 - Present
Graphic Design
Freelance
• Collaborate with companies, entrepreneurs, and design agencies, specializing in branding, social campaigns, and artistic projects.
• Create logos, flyers, posters, album art, postcards, landing pages, and social media campaigns, ensuring visual coherence and effective communication.
• Offer graphic design training, teaching tools like Photoshop and Illustrator, tailored to clients’ specific needs.
• Develop customized graphic and educational solutions that optimize creativity and results.
Jun 2024 - Oct 2024
DIGITAL MARKETING FACILITATOR
Freelance
• Delivered virtual workshops on Digital Marketing for the LGBT+ community in Avellaneda and San Martín, as part of FUNDES training programs.
• Taught social media advertising strategies, digital analytics, and e-commerce tools, helping micro, small, and medium-sized businesses improve their digital presence.
• Guided participants in implementing effective marketing plans, optimizing their promotion and sales strategies
Oct 2014 - Dec 2020
Graphic Designer
Cachá la Quimera - Theatrical Collective
• Designed posters, programs, video advertisements, and social media posts for theater productions and events organized by the theatrical collective.
• Created multimedia materials combining graphic design, video editing, and photography, ensuring visual consistency across all platforms.
DIC 2007 - MAY 2013
Web Designer
Telecom
• Designed, managed, and updated websites, online campaigns (multimedia, landing pages, emailings), and offline materials, optimizing user experience and improving the effectiveness of digital communications.
• Created conference presentations, logos, videos, photographs, and illustrations, ensuring visual consistency across all deliverables. • Performed CSS layouts and graphic adaptations that reduced corporate website loading times, significantly improving user experience. • Collaborated with Marketing teams to plan online and offline campaigns, contributing creative ideas that optimized visual and strategic communication.
Aug 2006 - Nov 2007
Graphic Designer
DeRemate.com
• Redesigned newsletters, banners, and landing pages for multiple company portals (DeRemate.com, DePagos.com, DeMotores.com), improving the conversion rates of advertising pieces.
• Conducted graphic maintenance and optimization of digital assets, ensuring compliance with quality and effectiveness standards.
Mar 2006 - Jul 2006
Animation Design
Workroom Partner Digital
Educational cartoon flash animation for schools.
Jul 2004 - Apr 2005
Graphic Designer
Tell Visual Communication
Graphic specialized in printing plots and vinyl.
MAR 2001 - DEC 2001
Computer Teacher
Tux Training Center
Professor at the Tux Training Center computer institute. Windows and Corel Draw.
MAR 1999 - DIC 2000
Computer Teacher
Intern
Teacher at School 13 D.E. 20 "República de Filipinas" and "Provincia de La Pampa" School covering all grades of primary school and kindergarten.
EDUCATION
Mar 01 - DEc 2006
Graduate in Graphic Design
FADU - Faculty of Architecture, Urbanism and Design, UBA
There are so many ways of working as designers in the world, hundreds of ideas to beautify, thousands of tools to carry them out. Dear FADU, the place where I managed to find a balance between creativity, strategy, beauty and heart.
Mar 95 - DEc 00
High School
Technical School 37 D.E.11 "Hogar Naval Stella Maris" Computer Technician and Network Installer.
COURSES
2024
DIGITAL MARKETING OPERATOR
CFP Nº 06
Training focused on digital marketing, advertising, and communication. Development of e-commerce tools and multimedia solutions for social media. Analysis and selection of promotional strategies for products and services. Implementation and optimization of digital marketing plans.
2011
Training Tools 2.0
Blogspirit, Paris, Francia
Training in Paris, France, sponsored by the Telecom company, focused on the development of 2.0 platforms, a booming trend at that time. This experience allowed me to acquire knowledge and skills in the design and development of innovative digital solutions implemented in Arnet and Telecom sites.
2011
Taller de fotografía
Curso extracurricular / FADU / UBA
Photography workshop
2010
CSS course
Made in Taller Imagen.
Specialization in CSS for website design and development, with advanced skills in creating cascading style sheets.
2009
Adobe After Effects Course
Made in Taller Imagen.
Introduction to the world of animation in After Effects.
Skills
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe Indesign
Adobe Dreamweaber
Adobe Premiere
Corel Draw
Davinci
Keynote
Prezi
Power Point
Canva
Artificial Intelligence
Idiomas
Spanish
English
I AM ALSO
Actor
Holistic Therapist
TESTIMONIOS
Juan Pablo Gau
Computer teacher / Musician
Diego is more than a Graphic Designer. He is an artist. In each project in which I had the pleasure of having his work, he contributed creativity and originality. He is a meticulous and demanding professional who constantly seeks excellence and good taste. I value your degree of commitment and responsibility, your critical look and your fair and respectful word. As a person he is very pleasant, has an excellent humor and is always well disposed. I appreciate having met Diego through his art and his friendship.
Sebastián Santoro
Multimedia Developer / GesNext
I worked for 5 years with Diego Sebastián Lorusso, literally sitting next to him. He is an excellent colleague, super decisive, enterprising, efficient but above all, a great Designer.
Carolina Fuentes
Digital Project Manager / Roana
Diego is a true creative person, sensitive to understanding what needs to be communicated by contributing new ideas. His talent is as great as his simplicity and humility. Working with him has been a pleasure, an enriching experience. The quality of their work will always surprise you.
Roberto Yebara
Marketing manager / Advertising and graphic designer
From 0 to a mega idea in less than 10 seconds. Extreme creativity without neglecting communication efficiency and functionality. I have worked with Diego as a colleague, I have hired him and I have directed him, 100% recommended.
Mariela C.
CEO / Dream Inc
What surprised me about Diego is the degree of detail and perfection that he has. The response speed is one of its greatest virtues.
Pablo Piñero
Graphic Designer
It's a cowboy for design tools like Photoshop or Illustrator. I attest to his extensive knowledge on the subject that reconfirms it to me day by day.