Objective
The workshop intends to strengthen the economic and commercial planning processes of the popular and solidarity economy enterprises to contribute to their sustainability.
Specific objectives of the workshop
• Recognize the importance of economic planning and ordering of information to detect problems early and make better decisions. • Identify and begin to implement strategies for financial monitoring, control and evaluation as central elements for the development of projects. • Acquire tools and methods that allow them to understand the enterprise itself, its environment, the markets in which they participate or could participate, and the general context. • Know and use digital tools in order to improve the organization, administration and communication of the enterprise.
Designing is thinking about making it visual. Saul Bass, Graphic Designer
Work modality
The training was designed to provide comprehensive theoretical-practical training. For this reason, in the development of the workshop we work analyzing concepts and linking them with the concrete experience of the ventures. We facilitate understanding through exercises and addressing problems that will allow you to put into practice what you have worked on.
Workshop content
THE PILLARS OF AN ENTREPRENEURSHIP
Members of a venture and distribution of tasks Personal finance and finance of the venture.
What is a SWOT and what is it for?
ADMINISTRATION
Responsible for information administration.
Forms.
Commercial documents.
Costs.
Monetary break-even point.
Pricing.
Inflation.
Capitalization and investment for the growth of the enterprise.
Financing strategies for a venture.
PROCUREMENT AND MANUFACTURING
The acquisition.
Manufacturing: The production process.
The relationship between marketing and production.
Planning.
Development of a marketing strategy.
Market segmentation.
Customer registration.
Sales Marketing Strategies.
Social Networks: Features, advantages and strategies.
ANNEX
Markets: Characteristics, entry barriers and possible strategy.
Some photos that portray the training and the entrepreneurs from the neighborhoods that attend.